When your website isn’t bringing in the right customers, or customers at all, it’s hurting your bottom line and that means missed opportunities. With SEO, the goal is to get your website showing up on search engines in the first page of results… in front of your target audience… bringing in traffic, customers, and sales.
A good Tulsa SEO agency is going to work to get you to show up on that first page of results, while letting you focus on what you do best for you. Leave the SEO to us, it’s what we specialize in. It’s our job to help you grow. We keep the SEO running smoothly, you can work on growth (like managing all that grow, hiring new people, and taking care of all those new customers).
Here at Behind the Scenes Genius we are a Tulsa Web Designer of WordPress websites as well as a Tulsa SEO Agency. Our goal is to help you grow, with our Tulsa SEO Growth Strategy. Where we tailor our SEO to meet your specific business needs.
Take a look at the essential steps to a good SEO plan. It’s all about quality communication, between both of us, as well as to your clients about what you do.
The process starts with the use of a variety of tools (Ahrefs, Semrush, Google Analytics). Our goal is to get a starting point, comparing how you’re doing against your competitor. This process also gains insights into the local SEO landscape for your specific industry.
Our next very important step is to get an idea of what (if any), your past SEO efforts have looked like. We start by conducting a deep dive into your website health to determine if there are any technical issues we need to fix. We also get an idea of how many backlinks you currently have to your website and other various rating scores that help determine your ability to rank for certain keywords. The goal here is to get a lay of the land on where we’re starting.
We comb through the possible options of keywords for your industry. Each one get’s looked at for it’s value, search volume, and difficulty. These metrics help us determine what keywords you’ll be able to rank for with ease, or what keywords should be waited, or left behind.
Now that we’ve got a deep dive done on your business and website. We can start to plan our SEO strategy. We use what we’ve learned from the SEO audit, the keyword research phase, and the website optimization plan to inform our plan.
The goal is to create an SEO marketing plan that that can help you grow by driving leads to your website of the right audience for your business, and growing the amount of website traffic. To have an effective SEO plan we need to make sure it’s all centered around growing your online brand. So whether you have a brick and mortar business or run it out of your home and are wanting to grow online, our Tulsa SEO services can help.
Having a good content marketing plan is important. One way to grow your chances of ranking on search engines is by also increasing the number of pages you have that are trying to rank for keywords. This often looks like creating blog posts, or updating existing blogs to rank better for keywords. By creating regular content you also increase the value of your website.
This phase is all about looking at your existing pages, and mapping out and assigning those keywords to those existing pages. This helps us see what page’s need optimized for what keywords, and what pages need created from scratch.
We also take a look at the back end of your website and how it’s been built. Having a website design not be properly optimized with a mobile-friendly design, or only look good on desktop, can hurt your rankings. Why? Because a large portion of searches come from mobile devices. So this portion may include working on your responsive web design.
The goal with your Google Business Profile is to help strength your footprint, and to help you rank on the Map. That way when someone wants to find you, you comes up on top.
Every month we look at our numbers to see how we’re tracking. This is a crucial part of the process to succeed. The goal is to see our efforts developing into real results that look great for your business, things like more sales or clients. By looking at a handful of reporting platforms and software we can get a sense of how we’re doing.
This informs us on if we should continue our efforts, strengthen them, or maybe tailor them to a new approach to handle various market changes. The SEO landscape is always changing, from algorithm updates, to competitors, keeping us on our toes. Every month we look at how we’re doing, and make sure we stay on top of changes, all while keeping you in the know and up to date.
A backlink is what gives your website authority and helps it rank. By having other websites link back to your website, it shows that people trust you. Think of it like proving word of mouth recommendations to Google through the use of links. By using backlinks we can get more users to your site by showing Google that you’re a trusted expert in your field.
SEO stands for Search Engine Optimization. Your businesses ideal customer is out there, searching for find solutions to their problems or answers to their questions. The goal of SEO is getting your website to show up on Google when they search. Putting you right at their fingertips, instead of your competitor, which grows your brands visibility.
Organic SEO is a long term game, Google Ads is quick wins that you pay for. With Ads you typically pay-per-click (ppc). This means that every time someone clicks on your ad to go to your website, you pay a fee. With organic SEO you get results slower than you would with Google Ads but those efforts can pay off for years to come. And each time someone clicks on your website from organic SEO, you don’t have to pay.
It’s like buying the car versus renting the car. You may pay more to own the car, but you’ll have that car for years to come. Where as if you rent the car, you end up paying more per day for rental than you would if you were the owner. Plus, it doesn’t pay off long term, you don’t get to keep the car for years to come.
Results can vary greatly based on your specific location, industry, and how competitive it is. Generally speaking, 6 months is the average amount of time to see results. And then growth will continue steadily as time goes on. SEO is a long game, but remember, the pay off is in getting your website to rank for years to come.
There are many aspects to measuring results. The first thing we look at is Analytics and Search Console. These are two metrics that show us how much traffic is coming to your website and from what keywords your site is ranking for. We use these and a few other tools to help us accurately get an idea of where you stand. The ultimate goal is to get your website ranking on the first page for those high-quality keywords. And every month we keep you in the loop on how thing’s are doing.
Our Tulsa SEO Growth Strategy packages investment starts at $499 / month. The price may increase based on location, industry, and level of competition. Each month we have a series of tasks we complete, all designed to help you succeed online.
Once we get your site to a point we’re your ranking, we have to keep you there. In today’s digital age things can change from month to month or even as quick as over night. Our goal as your Tulsa SEO specialist is to continually assess how things are going, update and monitor your website, and make adjustments as needed. The goal is to help you stay relevant with the changes, and ensure we continue to get search engine results that support your business goals.
The initial agreement is for 4 months, after that you can continue on a month to month basis. However, it’s recommended for each client to commit to a minimum of 6 months to a year to ensure you get the best results possible.
SEO is a long game, some industry’s may see results in 3 months, some may have to compete a lot more that make take a longer game plane in the 9 month range before we can make progress. Every marketplace, industry, and business is unique. Things like your site’s age and what’s been done with it in the past can have an affect. When given the attention and commitment needed, SEO can pay off for years to come.
Are you interested in or considering Tulsa SEO for your business? Contact us today and get a custom quote, and we’ll get one to you within 24 – 48 hours. It’s time to grow your business in a way that can pay off for years. Let’s get started!
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